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/r/Perth Coronavirus Megathread - 31/01 - 07/02

WA Government - Lockdown Information
WA Government Infographic - Summary
WA Health - Locations visited by confirmed cases
HealthyWA - COVID Clinic Locations / Operating Hours
Lockdown Rules Summary (ABC News)
ABC COVID Live Blog - Sunday 31/01
Premier's Annoucement:
--- IMPORTANT UPDATE REGARDING COMMUNITY CASE OF COVID-19 IN WESTERN AUSTRALIA, AND PERTH, PEEL AND SOUTH-WEST FIVE-DAY LOCKDOWN ---
This morning, I convened an urgent meeting of the Emergency Management Team.
We have a serious update to provide the WA community.
This morning we received news of a positive COVID-19 test result.
That positive result has come from a male hotel quarantine security guard, in his 20s.
The information we have is fast-evolving. As you can understand, immediately our teams moved into place to begin contact tracing and put in place emergency response systems.
This is all underway, and I ask everyone to be cooperative and understanding of what is going to take place.
Here is what we know about the male who tested positive:
He was working at one of the State’s hotel quarantine facilities – the Sheraton Four Points in the city. He had tested negative for COVID-19 on January Friday 15, January Sunday 17 and Saturday January 23 – as part of the weekly testing system in place. When the man was working at this hotel, there were four active cases of COVID-19. Of those four cases, we have at least three confirmed variant strains, two UK and one South African. We are told the guard was working on the same floor, as a positive UK variant case. The guard completed two 12-hours shifts on both the 26th and 27th of January. Exactly how the infection was acquired remains under investigation.
The Health Department contact tracing team has pulled together a list of potential exposure sites of where this positive case has been in recent days. These locations currently include:
People who have been to these venues on these dates and times must get tested.
In addition, people who live or work in the Falkirk Avenue, Maylands area including Coles, Liquorland and the Maylands shopping precinct should present for a test. They must then go home and isolate until their negative test results are returned.
The investigation is on-going by our public health team, and it is likely more locations will be added following further discussions with the man.
Close contacts will be contacted by public health officials and asked to quarantine for 14 days.
More information on testing clinics will be available on our website – the WA Health and WA Gov websites.
The man’s immediate household contacts have been contacted, tested and placed in isolation at State managed quarantine facilities to complete a 14-day quarantine period in a quarantine facility.
All three have tested negative this morning. However, we can expect that they will become positive in coming days.
Genome sequencing is underway on the positive case and results will be known by Tuesday morning.
However, based on the information we have, it appears possible that this new positive case has the highly transmissible UK variant.
The past year has been unlike any other – Western Australia has done an incredible job. It’s something I am so proud of.
But as we have always known with COVID – it can change very quickly.
Today – we need to go back to what we know best, to ensure we limit community transmission of COVID-19 in our State.
Even though it was nearly 10 months ago – WA has experienced community transmission of this virus before.
We all did the right thing and we crushed it.
And it worked.
So beginning at 6pm tonight, the whole Perth metropolitan area, the Peel region and the South West region will be going into a full lockdown.
This lockdown will run until 6pm on Friday.
A five-day lockdown.
It’s crucial we act quickly, to keep the community safe.
We cannot forget how quickly this virus can spread, nor the devastation it can cause.
Following our discussions with the Chief Health Officer and Police Commissioner, the following measures will be put in place from 6pm for people in Perth, Peel and the South West:
People in these regions are required to stay home, except for the following four reasons:
In addition to this Stay Home rule.
If you do leave home, for one of the four reasons you will be required to wear a mask at all times outside and if you need to work indoors, then wearing a mask in the workplace is also mandatory.
To be clear, mask wearing on public transport is also mandatory.
People in the Perth, Peel or South West region need to stay inside their region for the next five days, unless for an essential reason.
We are strongly encouraging that everyone in this area, who is from another WA region, stay here and do not travel further outside of this area until the lockdown is over.
If you do need to travel outside the region you are in now, that can only occur if you need to return to your place of residence or exceptional circumstances.
The transport of essential goods into this region, is permitted, under our existing transport guidelines.
This lockdown means the following businesses, venues and locations in the relevant regions need to close for the next five days:
Restaurants and cafes will close, and provide takeaway service only.
10 people can attend funerals, weddings are cancelled for the next five days.
No visitors are permitted to your home, unless caring for someone vulnerable or an emergency.
No visitors will be allowed in aged care homes, unless exceptional circumstances.
No visitors to hospitals and/or disability facilities, unless exceptional circumstances.
Elective surgery and procedures for categories 2 and 3 will be suspended from Tuesday, 2 February. Category 1 and urgent category 2 surgery will continue.
For a majority of schools in these regions, school was due to start tomorrow.
That has now been put on hold and schools will be closed until next week – following the lockdown measures.
It is, in effect, an extension of the school holidays.
I have been in contact with the Prime Minister and my fellow State and Territory colleagues to advise them of this situation.
I have recommended that they put a stop to any travel into WA – as an extra precautionary measure.
Border controls are important here – and I 100% support them to ensure we can get through this.
All these measures will be reviewed regularly and the Chief Health Officer will continue to monitor the serious situation and provide more ongoing advice. This is an extremely fast-moving situation.
I know for many Western Australians this is going to come as a shock.
Western Australians have done so well for so long but this week it is absolutely crucial that we stay home, maintain physical distancing and personal hygiene and get tested if you have symptoms.
This is a very serious situation and each and every one of us has to do everything we personally can to help stop the spread in the community.
We have acted decisively and swiftly given these circumstances.
I want to thank everyone in advance for their patience.
In effect, for a short period of time, we are going back to what we experienced in March and April.
This is a highly unpredictable virus. But it is important to act calmly and take sensible precautions.
Leaving your home to purchase food and essentials will be permitted during the lockdown.
I say this, so people understand that you do not need to rush to the supermarket today.
Take care of your loved ones and be respectful of others including those who are working, to keep essential services and supplies ticking over.
Our State is well equipped to handle this situation.
We have systems in place throughout the health system that are swinging into action as we speak.
We have the capacity to manage this situation.
Throughout the pandemic, the response of Western Australians has been second-to-none.
The community has done everything we have asked of them.
They have made great sacrifices, and it has kept our State safe.
I could not be more proud and thankful of the way Western Australians have carried themselves.
Now we’re asking for your help once again.
We will provide further updates as they come to hand.
All relevant information will be posted on websites as it comes to hand.
Thank you WA.
submitted by squeeowl to perth [link] [comments]

$SNE, MASSIVE DOUBLE DICK INSIDE. Poised to moon long-term (Computer vision boom, EV boom, autonomous driving tech, gaming boom, music streaming boom, cross-media IP, vertically integrated anime streaming monopoly, online medical services boom, shift to mirrorless cameras)

$SNE, MASSIVE DOUBLE DICK INSIDE. Poised to moon long-term (Computer vision boom, EV boom, autonomous driving tech, gaming boom, music streaming boom, cross-media IP, vertically integrated anime streaming monopoly, online medical services boom, shift to mirrorless cameras)
Listen up retards. Do you happen to feel regret because you always think “ohhh if I yoloed my savings on TSLA/AMD/NVDA 🚀 leaps years ago I could be rich by now!!!”
Well if you didn't know already, it doesn’t really matter what happened in the past. Hindsight will always be 20/20. You shouldn’t be harsh on yourself on your past self that your past self wasn’t retarded enough to yolo their savings into AMD/TSLA/.... Your past self doesn’t have the same knowledge that your current self has. It’s fine. If you judged those stocks with the best DD you could do at the time and didn’t think they were worth it, then you did a good job.
If you always think about what you could/should have done in the past, then you don't have the right attitude to play the stock market casino imho.
The single most important thing is to be able to look ahead. There are always plenty of opportunities around. There are thousands of rockets that are still on earth right now. Some may depart this year, others will stay a little longer on earth. The true strength lies in being able to identify those rockets with the knowledge you have right now. And if you still miss most rockets that will take-off this year that's fine, maybe you'll learn, get better and you'll do better next year.
Now, what if I told you there’s a big rocket that’s parked right right here on earth and it has decent chance for take-off this year? Maybe it won't quite reach the moon this year yet, but hey leaving the exosphere should already be a cool milestone.
It has rock-solid fundamentals and will see lots of growth in the following years/decade.
It’s a company that has the fundamental technology to power all the computer vision tech, which is bound to boom this decade.
The company we’re talking about is of course Sony, and it is extremely undervalued right now.
Its P/E is only 14. They have a P/S of 1.65, a PEG of 0.92 (< 2 is already somewhat exceptional for a company/conglomerate of Sony’s size, under 1 is a steal)
Much lower than all of its same-sector peers. This indicates significant undervaluation.
Next up Sony has a P/CF 13.2, ROE of 20% (S&P 500 average is 14% which would already be considered pretty good. 20% ROE is excellent), PEGY of 0.89, P/B of 2.65 and finally Sony has $41.6B in cash on hand. This makes Sony one of the cheapest tech/entertainment/EV/semiconductor growth stocks you will find on the market.
(ROE of 20% + PEGY of 0.89 + PEG of 0.92 means this company is a growth stock based on the numbers alone, but we’ll dig into the actual company and overall outlook in a moment)
I challenge all retards to find a company with similar benchmarks in one of the mentioned sectors, seriously.
Quite frankly doing this DD honestly blew my mind. I kept looking everywhere for reasons why the company could be so undervalued and why they may struggle in the future. Very important to look at all the challenges the company faces to make sure I’m not just doing confirmation bias DD. But all I could find was the opposite. After several weeks and months of working on this DD, I can only conclude that it is overall a very solid company for a bargain price. The new CEO is taking the company in a great direction imho and I'm begin to think he could be Sony's Satya Nadella.
So if you want some easy tendies, maybe consider $SNE while it is still cheap, I’d say.
For the autists out there who care about analyst ratings, SONY ($SNE) currently has 18 BUY ratings, 2 OVERWEIGHT, 4 HOLD and 0 SELL. (= analyst consensus is a STRONG BUY). Very little analysts cover this stock compared to other entertainment/tech companies, so this adds to my assertion that the stock is very much under the radar. Which means you have time to get in before it gets noticed by the larger investing world and before it starts to get a more fair valuation (P/E of around 30 would be more fair for this company I think, but still cheaper than many same sector peers). But, anyway the few analysts who do happen to cover this company are basically all saying it’s an instant-buy at its current price.
Most boomer investors still think big Japanese tech companies are dinosaurs that have long been surpassed by China, South Korea and Apple etc ages ago. Young boomers may think Sony = PlayStation and that it's it. But the truth is that PlayStation, while very important (about 24% of Sony's total revenue last year), is a part of a larger story.
Lots of investors in general associate Sony with the passé Japanese electronics companies from the 80’s and the 90’s. Just like a lot people may think BlackBerry is a struggling phone company.
While Sony may not be the powerhouse in consumer electronics it was in the 80’s and the 90’s, in a lot of ways they are more relevant than ever before. Despite being a well-known brand and being known as the company behind PlayStation, for some reason its stock still seems to be under the radar among both retail and institutional investors. And boy, are they mind-blowingly undervalued. Even if a big part of its business would collapse tomorrow, they would still be slightly undervalued. And I am about to tell you why.
(& btw compared to Japanese tech/entertainment stocks $SNE is still super cheap (Canon, Nikon, Toshiba, Sharp, Panasonic, Square Enix, Capcom, Nintendo, Fujitsu all have P/E ratios ranging from 18 to 77 and none of them have the combination of global clout, fundamentals & growth prospects that Sony has))
2021 Sony as a corparation is not the fucking Sony from 2005-2015’s, just like BlackBerry in 2021 is not the fucking Blackberry from 2012. Just like Garmin in 2021 is not Garmin from 2011. Just like AMD in 2021 is not AMD from 2012.
No, in 2021, Sony is the global leader in imaging technology and people do not fucking realize it. Sony has 50% marketshare in the CMOS image sensor market. There’s a very good chance the smartphone in your pocket has Sony image sensors (unless it’s a Samsung phone). Sony image sensors are powering a big part of today's vision/camera technology. And they will power even more of tomorrow's computer vision tech.
In 2021, Sony is a behemoth in video games, music, anime, movies and TV show production. Sony is present in every segment of entertainment. Sony’s entertainment branches have been doing great business over the past 5 years, especially music and PlayStation. Additionally, Sony Pictures has completely turned around.
In 2021, Sony is the world’s biggest music publisher (and second biggest music company overall). Music streaming has been a boon for Sony Music and will continue to be.
In 2021, Sony is among the biggest mobile gaming companies in the world (yes, you read that right). And it’s mainly thanks to one game (Fate/Grand Order) that nets them over $1B revenue each year. One of the biggest mobile gaming companies + arguably biggest gaming brand in the world (PlayStation).
In 2021, Sony is an EV company. They surprised the world when they revealed their “Vision-S” at CES 2020. At the reception was fantastic. It is seriously one of the best looking EV’s. They already sell sensors to Toyota. Sony will most like sell the Vision-S's tech to other car manufacturers (sensors for driving assistence / autonomous driving, LiDAR tech, infotainment system).
​
40 sensors in the Sony Vision-S
Considering the overwhelmingly good reception of the Vision-S so far, I suspect the Vision-S could be another catalyst that will put Sony as a company on the radar of investors and consumers.
We've seen insane investment hype for anything even remotely related to EV over the past year. We've seen a company that barely had a few EV design concepts (oh wait, they had a gravity-powered truck though) even get a $30B market cap at some point lmao.
But somehow a profitable company ($SNE) that has an EV that you can actually drive, doesn't even have a fair valuation?
In 2020’s Sony’s brand value is at their highest point since 12 years. In 2021, it is projected to be a its highest point since 2001 assuming same growth as average yearly growth from 2015 to 2020. Keep in mind brand valuation is a bit bullshitty as there’s no standardization to compare brands from different sectors, let alone non-consumer-facing brands with consumer-facing brands. But one thing we can note is that Sony both as B2C brand and as a B2B company is on a big upwards trend.
https://interbrand.com/best-global-brands/sony/
https://careers.uw.edu/blog/2020/03/17/these-are-the-10-biggest-video-game-companies-in-north-america-shared-article-from-zippia/
In 2021, Sony is an entertainment behemoth. They have grown their entertainment branches by a huge amount over the past 5 to 10 years (they made some big acquisitions in the music space especially and they’re now also all-in in anime). I don’t think people realize how big Sony is as an entertainment company. I dug up the numbers and as of Q3 2020, PlayStation is the second biggest video game company in the world (Tencent is #1) in revenue (I suspect Sony might dethrone Tencent after Sony’s FY Q3 2020 is released). But Sony already comes very close to Tencent especially if you add Fate/Grand Order (which is under Sony Music and not under PlayStation) under PlayStation.
There’s no single other company that has this unique combination of a dominant/important position in all entertainment segments. (video games + music + movies + TV series + anime + TV networks). I guess Tencent maybe?
In 2021, Sony has amazing momentum in the camera space. If you’re familiar with the enthusiast photography space, you should know this. Basically, the market is slowly shifting from SLR to mirrorless cameras. This is because mirrorless cameras tend to smallelighter, have faster AF, better low light performance, better battery life and better video performance. Sony is the company that has been specializing in the development for mirrorless cameras for over a decade while Canon’s bread and butter has always been SLR cameras. Sony is in the lead when it comes to mirrorless cameras and that’s where the market is shifting towards. Because the advantages of mirrorless have become more and more apparent and Sony’s cameras have become technically superior, Sony has gained quite a bit of market share over Canon and Nikon in the last few years. In 2019, Sony overtook Nikon as the #2 camera manufacturer. Sony is in an upwards trend here. (they have the ambition to become the world’s #1 camera brand) Sony also has very good marketing for their cameras. (Sony has a lot of YouTubers / influencers / brand ambassadors for their cameras despite being a smaller brand than Canon)
(just search on YouTube and/or Google “switching to Sony from Canon” just to give you an idea that they do have amazing brand momentum in the camera space. You won’t get as many hits for the opposite)
A huge portion of Sony’s profit comes from image sensors in addition to music and video games. This is in addition to their highly profitable financial holdings division & their more moderately profitable electronics division.
Sony’s electronics division, unlike other Japanese brands, has shown great resilience against the very strong competition from China & South Korea. They have been able to maintain their position in the audio space and as of 2020 are still the global market leader in high-end TV’s (a position they have been holding for decades) and it seems they will continue to be able to maintain that.
But seriously this company is dirt-cheap compared to any of its peers in any segment and there’s various huge growth prospects for Sony:
  • CMOS image sensors & Sony’s overall imaging prowess will boom due to increased demand from automotive sector, security & surveillance industry, manufacturing industry, medical sector and finally from the aerospace & defence industry. On the longer term, image sensors will continue to boom due to increased demand for computer vision & AI + robotics. And for consumer electronics demand will remain very high obviously.
  • Sony is aiming for 60% market share in the CMOS image sensor market by 2026. Biggest threat here is Samsung here who have recently started to aggressively invest in image sensors and are challenging Sony. Sony has technological lead + higher production capacity (and Sony will soon open a new plant in Nagasaki), so Sony should be able to hold off Samsung.
  • The iPhone 12 Pro has 3 cameras + a lidar sensor. Apple now buys 3 image sensors (from Sony) + LiDAR sensor (from Sony) per iPhone 12 Pro they manufacture. Remember the iPhone X and iPhone XS? That one had “only” 2 rear cameras (with image sensos from Sony of course). Basically, Sony will be selling exponentially more image sensors as more smartphones get equipped with more and more cameras.
  • Now think about how many image sensors Sony can sell to Apple if the iPhone 13 will have 5 cameras + LiDAR sensor (I mean the number of cameras on smartphones certainly won’t decrease)
  • Gaming (PS5 hype, PSN game sales are booming, add-on content is booming, PS+ subscribers count is booming and finally PSNow & first-party games sales are trending upwards as well). Very consistent year-on-year profit & revenue growth here. They have a history of beating earnings expectations here. The number of PS+ subscribers went from 4M to 48M in just 6-7 years. Investors love to hype up recurring revenue and subscription services such as Disney+ and Netflix. Let’s apply the same logic to PS+? PS+ already has more subscribers than HBO Max in the USA.
  • PlayStation (video games in general) has not even scratched the fucking surface. Most people who play video games now are millennials and kids. Do you think those millennials will stop playing video games when they grow older? No, of course not. Boomers today also still watch movies and TV. Those millennials have kids and those kids are now also playing video games. The kids of those kids will also play video games etc. Basically the total addressable audience for video games will by HUGE by the end of the decade (and the decades after that) because video games will have penetrated all age ranges of the population. Gaming is the fastest growing segment of the whole entertainment business. By a large margin. PlayStation is obviously in a great position here as you can guess from the PS5 hype, but more importantly imho, the growth of PS+ subscribers (currently a bit under 50 million) and PSN users (>100 million MAU) over the past 5 years shows that PlayStation is primed to profit from the audience growth.
  • On top of that you have huge video game growth in the China where Sony & PlayStation is already much better established than Xbox (but still super small compared to mobile games and PC gaming in China). Within the console market, Xbox only competes with PlayStation in North America. In the rest of the world, PlayStation has an enormous lead over Xbox. Xbox is simply a lesser known and lesser desirable brand in the rest of the world
  • Anime streaming (basically they have a monopoly already + vertical integration, it might still be somewhat niche right now, but it will be big within 5 years. Acquiring Crunchyroll was a very good move)
  • Music streaming (no, they don’t have a music streaming service, but as music streaming grows, Sony Music also gets a piece of the growing pie through licensing/royalties, and they also still have a little 2.8% stake in Spotify)
  • Apple, Amazon, Netflix, AT&T and Disney are currently battling it out in the streaming wars. When there’s a war you have little chances of winning, you shouldn’t be the one waging the war. You should be the one selling the ammo. Basically Sony Pictures (tv shows + movies) is in that position. Sony Pictures can negotiate good prices for their content because Apple, Amazon, Netflix, AT&T are thirsty for content and they all want their own exclusive content. Sony Pictures does not need to prop up their own streaming service just like Sony Music doesn’t need their own music streaming service when they can just license out their content and turn a profit. There will always be demand for TV & movies content, so Sony Pictures is well positioned is as an independent content provider. And while Apple, Amazon, Netflix, AT&T and Disney are battling it out on the forefront, Sony is quietly building their anime empire in the background. Genius business move from Sony here, seriously. They now have anime production & distribution.
  • Netflix has 200M subscribers and they currently have a 250M market cap. Think about what Sony will have in 5 years? >30M Crunchyroll subscribers (assuming all anime will be consolidated into Crunhyroll) & >100M PS+ & PSNow subscribers? Anime and gaming is growing faster than movies and TV shows. (9% CAGR for anime, 12% CAGR for gaming vs. 5% CAGR for the whole movies & TV show entertainment segment which includes PVOD, SVOD, box office, TV etc etc). And gaming as a whole is MUCH bigger than SVOD streaming. Netflix gets 99% of their revenue & profit through subscriptions. For the whole Sony Group Corporation, their subscription services (games + anime) it’s currently only 4.5% of their total revenue. And somehow Sony currently has a meagre $128B market cap?
  • PlayStation alone is bigger than Netflix in terms of operating profit. PlayStation has a MUCH higher profit margin than Netflix. For Q3 2020 Netflix posted $790M operating profit and PlayStation posted $988M operating profit. Revenue was was $6.44B for Netflix vs. $4.77B for PlayStation. (and btw Sony’s mobile gaming revenue (~$1B / year) is under Sony Music, it is not even in those PlayStation numbers!!!)
  • Think about it. PlayStation alone posts bigger operating profit than Netflix (yes revenue is bit smaller, but it’s the operating profit that matters most). And gaming is growing faster than movies. And PlayStation is about 24% of Sony’s total revenue. And yet Netflix has a market cap that is equal to the double of Sony's market cap? Basically If you apply Netflix’ valuation to PlayStation then PlayStation alone should have a bigger market cap than Netflix' market cap.
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PS+ growth and software digital ratio growth
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  • Sony Vision-S & autonomous driving tech (selling sensors + infotainment system to other car manufacturers). Sony surprised everyone when they revealed their Sony Vision-S electric vehicle last year at CES 2020 (in-house design and made in cooperation with Magna Steyr). And it’s currently being tested on public roads. Over the past year we have seen absurdly big investment hype into anything even remotely related to EV’s (including a few questionable companies). We’ve even seen an EV company with a gravity-powered truck get a $30B market cap in June last year. Meanwhile Sony, out of nowhere, revealed what is arguably (subjectively) one of the best looking EV’s. It got very positive reception at CES 2020. An EV that you can actually drive. But somehow their stock is still dirt-cheap based on their current fundamentals alone? Yet some companies that had pretty much nothing but some EV design concepts got insane valuations purely due to hype?
  • LTE chips for IoT & Industry 4.0 (Altair Semiconductors)
  • Cross-media IP (The Last of Us show on HBO, Uncharted movie etc). Huge unrealized potential synergy here (it’s about to change). We have seen that it can turn out super well when you look at The Witcher, Sonic the Hedgehog and Detective Pikachu. When The Witcher released on Netflix, sales of The Witcher 3 significantly increased again. Imagine the same thing, but with Sony IP’s. Sony Pictures is currently working on 7 video game IP based TV shows and 3 movies. We know The Last of Us tv series is currently in production for HBO. And then the Uncharted is currently in post-production and scheduled to be released in July this year currently. If Uncharted turns out to be successful, it will mark a big, new milestone for Sony as an entertainment company imho.
  • Aniplex (Sony Music Entertainment Japan subsidiary for anime production, distribution & mobile games) had a fantastic year in 2020. (more on this later) There is a lot of room for mobile games growth with Aniplex. Thanks to Aniplex, Sony might beat their earnings forecast.
  • Drones. DJI just got put on Entity List in USA and Sony started developing drones for prosumer / professional a few years ago. Big opportunity for Sony here to take a bit from DJI’s dominance. It only makes sense for Sony to enter the drone market targeting the professional & prosumer video market, considering Sony’s established position in the professional audio/video/photography space
  • Currently Sony also has several ventures & investments in AI & robotics
  • Over the past decade, Sony has also carefully expanded into medical equipment tech & biotechnology. Worth noting that Sony also has an important 33% stake in M3 inc (a medical services through-the-internet company with a market cap of $65.5B) (= just their stake in M3 Inc is worth $22B alone, remember Sony, with their large, diversified revenue streams & assets only has a market cap of $128B?)
  • Sony Pictures has a great upcoming movie slate (MCU Spider-Man, Uncharted, Ghostbusters: Afterlife, Venom 2, Morbius, Spider-Verse sequel, Hotel Transylvania 4, Peter Rabbit 2, Vivo, The Nightingale). They will profit from the theatre reopening and covid recovery. They may even become more favourable among movie theatre chains because they won’t release their movies on the same day on streaming services like Warner (and yeah movie theatres are here to stay, at least for a while imho)
  • All the above comes on top of established, mature markets (Financial Holdings & Electronic Products)
  • Oh yeah, btw though TV’s are a cyclical and mature market and are not that important for Sony Group Corporation’s bottomline*, Sony TV’s will continue to do well for the following successive years: o 2020: continued pandemic boost
  1. 2020-2021: PS5 / Xbox Series X/S
  2. 2021 Summer Olympics (tv sales ALWAYS spike during the olympics) (& the effect is more pronounced for high-end TV’s, = good for Sony because Sony’s market share is concentrated in the high-end range (they are market leader in the high-end range)
  3. 2022 FIFA world cup (exact same thing as for the olympics)
  4. You could say it’s already priced in, but the stock is already ridiculously undervalued so idk…
You would think this company somehow has a bad outlook, but that could not be further from the true, let me explain and go over some of the different divisions and explain why they will moon:
Sony Entertainment
While Netflix, Disney, AT&T, Amazon, and Apple are waging the great streaming war, Sony has been quietly building its anime streaming empire over the past years.
  • Sony recently acquired Crunchyroll for $1.175B (it is a great deal for Sony imho and will immediately be more valuable under Sony. Considering the growing appetite for anime I honestly do not even understand why AT&T sold it, they could have integrated it with their other streaming service (HBO Max) but ok)
  • With Crunchyroll Sony now has the following anime empire:
  • Aniplex (anime production & distribution, subsidiary of Sony Music Entertainment Japan) F
  • Funimation
  • Manga Entertainment UK (production, licensing, and distribution, UK)
  • Wakanam (licensing and distribution in Europe)
  • AnimeLab (licensing and distribution in Australia & New Zealand)
  • Crunchyroll (3 million paying subcribers, 90 million registered users and 50 million social media followers)
* Why anime matters:
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Anime growth
“The global size is expected to reach USD 36.26 billion by 2025, registering a CAGR of 8.8% over the forecast period, according to a study conducted by Grand View Research, Inc. Growing popularity and sales of Japanese anime content across the globe apart from Japan is driving the growth”
(tl;dr anime 🚀🚀🚀🚀🚀, Sony is all in on anime and they have pretty much no competition)
Anime is the fastest growing subsegment of movies/video entertainment worldwide.
  • Sony also has a partnership with Bilibili for anime distribution in China:
https://www.chinadaily.com.cn/a/201903/26/WS5c990d93a3104842260b2737.html
  • Bilibili already partnered with Sony Music Entertainment Japan to bring Aniplex’s hugely successful Aniplex’s Fate/Grand Order mobile game in China.
  • Sony acquired a 5% stake in Bilibili for $400M in March 2020 (that 5% stake is now already worth $2.33B at Bilibili’s current share price ($BILI) and imho $BILI still has lots of upside potential considering it is the de facto video creation/sharing/viewing à la YouTube/Twitch for GenZ in China)
https://ir.bilibili.com/news-releases/news-release-details/bilibili-announces-equity-investment-sony
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Sony Music Entertainment Japan
Aniplex
  • Sony Music (mobile games) generated $400M revenue from its mobile games in Q2 FY2020, published through Aniplex (Sony Music Entertainment Japan, “SMEJ”) subsidiary
  • They are the publisher of Fate/Grand Order, one of the most profitable mobile video games of the past 5 years (has generated $4B in revenue (!!) by the end of 2019 and is still as popular as ever). Fate/Grand order is the 7th most profitable mobile game in revenue worldwide as of 2020 (!)
Fate/Grand Order #9 game by revenue last year as of Q3 2020
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  • Aniplex launched Disney: Twisted Wonderland in March this year. In Q3, it was the #10 most downloaded mobile game in Japan. (Aniplex now has two top ten games in Japan)
  • Fate/Grand Order was the #2 most tweeted game in 2020 and #3 was Disney: Twisted Wonderland. You can see that Aniplex has two hugely successful mobile games. (we are talking close to $1B of revenue a year here). It is the #2 game in Japan by total revenue from Q1 2016 to Q3 2020 and the #9 game in worldwide revenue from Q1 2020 to Q3 2020.
Aniplex has two very popular mobile games
  • SMEJ earns about > $1B from mobile games in revenue from mobile games and there is still a lot of future growth potential here considering Japan’s mobile game market grew a whopping 32% yoy from Q3 2019 to Q3 2020.
  • Aniplex recently co-distrubuted the movie Demon Slayer: Mugen Train in Japan in October 2020. It became the highest grossing film of all time in Japan with a total gross box office revenue of $380M. In the middle of a pandemic. It still needs to release in South Korea, China and USA where it will most likely do great as well.
Sony Interactive Entertainment (SIE) (Game & Netwerk Services business unit):
​
  • We all know 2020 was a huge year for video games with the stay-at-home pandemic boost. The whole video game sector brought in $180B of revenue in 2020, a whopping 20% increase yoy.
  • But 2020 will not be just a one-off temporary exceptional year for video games. The video game market has a CAGR of 13% which means it will be worth $291B in 2027. Video games is by far the segment with the highest growth rate in the whole entertainment industry.
​
US video game market growth (worldwide growth has a 13% CAGR)
​
PlayStation revenue and operating profit growth
​
  • PlayStation obviously has a huge piece of this pie and over the past years has seen consistent yoy revenue and profit growth. Think about it, for every FIFA/Call of Duty/Assassin’s Creed sold on PS4/PS5, Sony gets a 30% cut. There have been sold a billion PS4 games so far.
  • 5 years ago 20 to 30% of PS4 games were purchased digitally. Flashforward to 2020 and it’s 60-75% and the digital ratio looks set to still increase a bit. This means higher profit margin for game publishers and for Sony at the expense of retailers
  • SIE has seen huge success in its first-party games over the past 5 years. Spider-Man, God of War, Horizon: Zero Dawn, The Last of Us Part 2, Uncharted 4, Ghost of Tsushima, Days Gone, Ratchet & Clank have all been huge successes. This is really big and represents a big change compared to the previous generations where Sony never really hit it big as a games publisher even though most of their games were considered quality games.
  • SIE is now not only a powerful platform holdeprovider, but also a very successful games publisher with popular IP’s (Uncharted, God of War, The Last of Us, Horizon, Ghost of Tsushima, Ratchet & Clank). This is an enormous asset, because firstly it increases the chances of success for cross-media opportunities (Sony Pictures can make TV shows and movies out of it to expand the popularity of those IP’s even more). And secondly, it is an obvious selling point for PS5. The more popular and bigger their exclusive content, the more they can draw people to their platform/service. This should increases PS5 total marketshare over its competitor.
  • The hype for God of War: Ragnarok will be absolutely through the roof. Hype for Horizon: Forbidden West is also very good already (10 million yt views, 273K likes which is very good). Gran Turismo 7 and Ratchet & Clank will also do very well in 2021. (I suspect that GoW oand Horizon might be delayed to 2022)
  • PS5 reception has been extremely good. Demand is through the roof as well all know. The only problem is that they cannot quite capitalize on the demand due to lack of supply, but overall, it is a very good thing that demand is very high, and that reception has been very positive. The challenge will primarily supply and production-related for the following 6 months and to be able to maintain brand momentum. Hopefully, they won’t push disappointed/inpatient customers to competitors.
  • Considering there’s backwards compatibility from PS4 to PS5, users will want all their PSN content to transition with them as well, so I expect them to lose very little marketshare to Xbox. Also, I do not know if Americans realize it, but Xbox is not nearly as big as PlayStation in the rest of the world as it is in the USA. PlayStation just has global brand power that Xbox just doesn’t have, so Xbox isn’t much of threat at all I’d say. Where I live, in Belgium, In Europe everyone is talking about the PS5, nobody really seems to care about Xbox Series S/X that much. Comparing PlayStation to Xbox in terms of mindshare is like comparing Apple to Motorola (not meant to be a diss to Motorola, I have a Motorola phone myself, just saying that Xbox has significantly less mindshare / brand power in Europe).
  • SIE is likely working on PSVR 2, this could be big.
  • Sony has a small stake in Epic Games (1.4%) and they have a good business relationship with them, so this might also make them open to release first-party games on Epic Games Store after exclusivity period on PS5.
  • Remember the Travis Scott concert in Fortnite? I believe that was one of the reasons why Sony invested in Epic Games. It serves as an example how music can sometimes converge with video games, and this can play to Sony’s strengths.
  • PlayStation also has way superior presence in Asia compared to Xbox. Have been expanding into China as well. Another great opportunity for revenue growth.
  • PS+ subscribers grew from 5.7 million by the end of 2013 to 46 million by October 30th, 2020. This is an average growth rate of 28% over the past 5 years. Considering most of the growth was early on, it will slow down, but I predict that they will have about 70 million PS+ subscribers by the end of 2023. This is huge and represents a stable, recurring source of income. Investors who keep hyping Netflix/Disney+ will love this, but it seems they have yet to discover $SNE.
  • There is a reason why Amazon, Google, Nvidia have been aggressively investing in video games & games streaming. They know the business is huge and is about to get even bigger. But considering the established, loyal PlayStation userbase, the established global brand of PlayStation and the exclusive games, PlayStation should be able to easily standoff competition from Amazon, Google and Nvidia (GeForce Now) in the next few years. So far, Amazon’s venture into game development, publishing & streaming has completely failed. Stadia and GeForceNow seem to have a bit more success, but still relatively niche. Therefore, I think PlayStation is well-positioned to remain one of the leaders in the industry for the following decade.
I'll get to the other divisions later, I figured this is a good first step.
But so far the tl;dr
Image sensors: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
IoT/Industry 4.0 chipsets: 🚀🚀🚀🚀🚀🚀🚀
PS5/PSN/PS+: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Online medical services (M3 inc.): 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Anime: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Fate/Grand Order: 🚀🚀🚀🚀🚀
Demon Slayer: Mugen Train 🚀🚀🚀🚀🚀
Sony Music / music streaming (the performance of Sony Music’s in Sony’s business is seriously understated. The numbers speak for themselves): 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Sony Electronics 🚀
Sony Financial Holdings (very stable & profitable business, even managed to grow slightly during pandemic when most insurance companies performed more poorly): 🚀🚀🚀
Still have to cover Sony Pictures, but their upcoming movie slate looks pretty good honestly (Spider-Man sequel, Venom: Let There Be Darkness, Ghostbusters: Afterlife, Uncharted, Morbius, Hotel Transylvania 4 so that's worth one rocket as well imho 🚀
tl;dr of tl;dr:
🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
​
Disclaimer: I am not a financial advisor. I am an idiot that's trying to understand why $SNE stock is so cheap.
Positions: SNE 105C 21st January 22
submitted by Audacimmus to wallstreetbets [link] [comments]

Gamestop: Power to the Market Players (Part 2)

This writing was copied from my blog https://nope-its-lily.medium.com/. I write about the NOPE and other options and market things there and on my twitter https://twitter.com/nope_its_lily. Cheers!
Check out Part 1 first about my thoughts on the short squeeze thesis. To clarify — I do think shorts are being squeezed in Gamestop, although this is auxiliary to the main driver of the stock’s momentum (and not, in my opinion, the primary driver of Friday’s exponential rise).
So okay, let’s go to the obvious question — if hedge fund tears didn’t cause Gamestop to rocket, what did cause it?
Wew laddy, +71.25% at the peak.
Gamestop in many ways is an extraordinary story, and has all the properties of a successful meme stock (salience):
  1. Personal name recognition/Nostalgia-For better or worse, we all know/remember Gamestop (primarily from childhood), which is similarly why Hertez performed so well in the afterlife while Mallinckrodt hasn’t.
  2. A hero and a villain — Much like Tesla, Ryan Cohen represents the hero in the Gamestop narrative, where investors can paint whatever picture of the future they want and justify whatever price tag they pay. Similarly, Melvin and Citron (I mean, even the name Melvin) and the hedge fund industry are (perhaps well-deserved) villains in the arc, helping obfuscate feelings of greed or risk by presenting it as a righteous cause.
  3. A cataly-ish — For obvious reasons Gamestop is benefiting from the console cycle, but perhaps to a lesser degree than before (its massive real world presence during a pandemic doesn’t help much).
  4. Humor-What could be more funny than investing in a relic of the early 2000s? Except maybe investing billions into 3d renderings of hydrogen powered cars.
So it isn’t a surprise Gamestop captivated the attention of the internet; despite common belief, the legend of Gamestop extended far outside wallstreetbets (although the saga of DeepFuckingValue/RoaringKitty there helped bring substantial energy to the cause).
And how does the internet show some love?
Well, it buys calls.
For better or worse, most new investors have absolutely no concept outside of simple long call/put positions (probably for the best, from experience). In general, most new market positions view long options (and, let’s face it, mostly calls) as a highly leveraged bet on the underlying akin to a lotto ticket, which works beautifully for the following reasons:
  1. Long options have asymmetric risk-reward, assuming risk-loving participants.
While in prior posts I’ve touched on the expected profit of options being zero, this is only true (it’s never actually true, due to seller’s, variance risk premium, and a host of other factors) under risk-neutral measure. In the real world, investors (especially on indices) tend to be risk-averse (weighting losses more heavily than chance of gain)… at least historically. The new class of retail investors, on the other hand, partly engendered by Robinhood’s extremely gamified UI tends to be risk-loving (“yolos”), favoring chance of gain over (higher) chance of loss.
For that type of an investor, options are akin to a casino due to convexity, or in layman’s terms, “the potential to go up a lot really fast” in value. This is of course true for stocks too (albeit less so, due to the implied leverage of options), but when an individual purchases a stock they have a rather large downside (the entire stock can become worthless). This isn’t the case for a call option, which only represents a portion of the total cost of the stock, but represents the entire upside.
2. Options have to be hedged… often in the underlying.
Before I get 1000 responses telling me this isn’t always true (especially on indices, where you have futures and all sorts of nice things) — it’s more or less true on a meme stock, which basically has no beta or correlation to any other stock (except perhaps other meme stocks). In general, one can anticipate that an option written by a market maker and sold to a retail investor (who owns a long position from that transaction) is hedged in the underlying stock, which obeys the same rules of buying and selling pressure. This is even more apparent in stocks with low float, which tend to move in price substantially with relatively low volume traded. You can imagine how few option contracts it similarly takes (given the implied leverage up to 100 shares worth of delta) to actually move the price (I’ve seen call options move the spot in real time, for instance, on Del Taco stock before earnings).
3. Option buying begets option buying.
What happens when a few individuals buy options on a stock? It moves up slightly (usually in proportion to how many options were bought, what time period they were bought in, and how large the underlying’s float is). This triggers the happy centers in peoples’ brains (yay, we’re making money) and triggers more buying of calls.
More interestingly, option convexity is largely due to the Greek gamma, which simply refers to the rate delta changes in response to changes in the underlying’s spot price. Delta more formally measures how much we expect the option price to change as the spot price changes, but more usefully for this example can represent how many shares equivalent the option contract controls at the given price. This is why delta represents the hedge ratio — if you, for instance, write a 100 delta (ITM) call option and sell it, you need to equivalently own 100 shares of that stock to neutralize your risk.
Delta is interesting (my favorite Greek) because it is heavily non-linear, and changes in response to:
  1. Spot price (gamma)
  2. Time to expiration of the option (charm)
  3. Volatility of the underlying (vanna)
These are all second order derivatives, so you probably are lost by now if you didn’t take calculus at some point.
So why is gamma important here?
Source: quantik.org
Unlike controlling the equivalent delta’s worth of shares, the value of an option contract increases at a faster rate as it gets closer to in-the-money. This is (one of the reasons) why options have convexity — the value of an OTM call option contract goes up faster as it gets closer to ITM, with a potential for (5,10,100,200+)**-**baggers (multiples of how much you paid for the initial) if you play it right.
What’s even more interesting though than gamma alone, however, is pairing it with theta, the decay of an option’s value as the time-to-expiration draws closer. This tends to have a strong relationship to the implied volatility — theta represents the time value of the option (extrinsic), and implied volatility is largely the market consensus of the potential for the underlying to move in the time remaining on the option. However, as the days tick down, the time for that move to actually happen diminishes, and therefore the value of the option similarly goes down with it.
As IV increases, theta usually does (especially on short term options), and vice versa. (Helpful video by the tastytrade crew — https://www.tastytrade.com/shows/market-measures/episodes/theta-and-iv-05-17-2019)
So, given my tendency to ramble, the question is — why is this important? Let’s look at gamma and theta in the context of 0-day-to-expiration (0dte) options, and try to piece together what happened to Gamestop on January 22, 2021.

0 Days to Live

0dte options have long been a mainstay of the dopamine addicted day-trader community (including me, sometimes) given they represent the purest form of lottery ticket:
  1. They expire at the end of the day — You don’t need to go to bed and worry about your position, because it’s either closed or worthless.
  2. They’re cheap, generally-Theta in particular becomes exponential for 0dte options, and you can quickly buy positions on sale just to gamble as the end of the day grows closer.
  3. They still represent implied leverage and have that tasty convexity-Like their more respectable brethren, 0dte options still represent the underlying and have all the neat Greeks (gamma, delta, vanna, pajamas, etc.) which make their payouts non-linear and fun.
In general, the optimal strategy to capitalize on 0dte long options is to buy as late as possible in the day, to allow theta to provide as much leverage to you as cheaply as possible.

Let’s Imagine a Scenario Here

Let’s imagine you have a high implied volatility stock that has been stable/slightly declining in price for multiple days. During that time period, theta is aggressively destroying the value of long options, while IV is similarly dropping (both due to theta and due to relative lack of movement). As we get to the final day (this is a weekly, for example), much of the option’s value has now disappeared.
This impacts both put and calls open, though. And let’s say a mean orange decided to start a war on your stock in the days before, causing a flood of short-term puts to hit the market during that week, which had minimal effect (largely due to continual call buying of longer-dated options coupled with actual shares buying pressure due to belief of a short squeeze/Ryan Cohen being the second coming of Christ).
What happens when those puts start to expire? As the days and then hours tick down, the hedges of those put positions (shorted shares) start to unwind, and buying pressure picks up.
Similarly, this buying pressure is noticed by market participants, who start to capitalize on the momentum by buying 0dte call options. These at first have minimal impact, largely because the inflow and outflow of call delta are roughly equivalent (somewhat of a bias towards inflow, pushing price up alongside share buying).
But towards the middle of the day, two interesting things happen:
  1. Theta and charm become more and more prominent in both making new option positions cheaper and unwinding existing put and call positions.
  2. Gamma starts to become more dominant due to the high implied leverage versus cost of 0dtes, leading to the virtuous cycle (option buying begets option buying).
These two effects tend to be complementary — as the hedges unwind (given the weekly puts from Citron/the short seller attack) for existing option positions, new 0dte positions can be bought and bought, each time pushing up the underlying as well as increasing the value and delta of other 0dte positions.
This can be neatly observed in the option volume versus open interest for the 1/22 series on GME:
This is fine.
Although more puts traded, the delta (for obvious reasons) of calls is much higher.
As the price of the stock goes higher and higher, this continues to attract more and more speculation, hoping to capitalize on the continued momentum. This continues in a loop:
  1. The price of the underlying continues to increase as put hedges unwind, volatility spikes, and call options are bought (the initial delta hedge).
  2. The increase in price leads to gamma of existing contracts increasing the delta of those contracts.
  3. This leads to more shares being bought to hedge those increasingly higher delta positions.
  4. This leads to more speculation and momentum.
An interesting property of $GME from Friday you can neatly observe is the highest strike in the series is $60, meaning that at Friday’s close, every single call option expiring 1/22 expired ITM. More interestingly is the relationship with gamma, again observable below:
Source: quantik.org
As a contract moves further and further ITM (at one point, GME hit $76 intraday), the gamma of the contract decreases as delta hits 100 on the position. This implies a cap on the momentum from the virtuous cycle described above — while continued call buying can of course drive up the price further, not only does the cost become prohibitive (given that a deep-ITM position is basically equivalent to buying 100 shares in payout), it becomes linear (and therefore boring). Once 100 delta is reached, there is no more cycle of increasing spot price causing increasing share buying, only normal share buying.
And that’s when it drops.
It’s hard to say whether the halt caused the drop (given the mental association halts have to pump and dumps for most investors). In this case the drop assuredly coincided with the halt, but more importantly, we can observe where the drop ended:
​
57.99 is such a pretty number.
In this case, we can observe the drop in price stabilized at $58, before rapidly jumping above $60. This is largely due to gamma and continued 0dte call buying buttressing the fall — as the positions fell farther OTM, shares used to hedge those positions are sold off, further driving the price down (in this scenario, the dealers are almost assuredly short gamma). However, similarly those positions-now closeOTM and close to expiry-become cheaper at a fairly exponential rate (due to theta and charm).
Speculators again gain conviction, pushing the price up above the highest strike (to the point where gamma provides no real extra push versus the clock ticking down).
This is what we call a gamma squeeze, and isn’t a terribly uncommon phenomenon. It largely follows similar patterns:
  1. In general, gamma squeezes tend to happen closer to OPEX, due to both hedge unwinding (in the case of a previous put skew, for instance) and due to the 0dte effects mentioned.
  2. In general, there is both a rapid rise (due to gamma looping and speculators joining) with a similarly steep cliff (especially if the available strikes is exhausted, like what happened to $GME).

Can it be continued forever, though?

In general, the answer unfortunately is yes.
Gamma squeezes in generally power meme stocks, and require a few elements to be true:
  1. Continued supply of strikes and promise of convexity — Put gamma squeezes rarely happen because well, the maximum value of a put option occurs when the underlying hits 0. Calls, however, have an infinite potential payoff and strikes similarly can be added indefinitely. This allows continued creation of OTM options, which due to cheap premium and asymmetric risk-reward on longs power the gamma squeeze.
  2. Continued momentum-In general, meme stocks follow the greater fool theory, despite promise of rocket emojis. When they drop, they drop hard.
​
Oopsies.
This is because, as previously mentioned, meme stocks are powered by long calls sold by market makers, who are chronically short gamma. Any selling begets more selling. Even periods of quiescence are dangerous, because without continued inflow of call delta, hedges unwind, and the selling pressure begins.
  1. Continued attention-This is where salience shines. The major reason Tesla (the OG gamma squeeze) continued to rocket throughout 2020 was largely due to Elon Musk’s charisma and Tesla’s promise of a better world. It becomes a lot easier to stomach risk for an investor when following a strong personality with a killer story. This role was largely played in Gamestop’s saga by Ryan Cohen, and fed into (potentially unwittingly) by the battle with Citron and the mystique of DeepFuckingValue. It remains, however, to be seen if this will continue.
The moral of the story here is retail, for better or for worse, finally learned how to weaponize options. We’ll see what happens next.
submitted by the_lilypad to thecorporation [link] [comments]

20 Overlooked Single Player Indie Games

Introduction
We're all familiar with the Hotline Miami's, Hollow Knight's, and Celeste's of the world. These are some of the indie games that hit the big time. Of course, for every one of these games, there's 100 other indie games that have been glossed over, relegated to a spot in a digital store few people will ever find themselves in. I wanted to bring attention to some of these lesser known indie games.
I'm going to order them according to Metacritic Critic Ratings. Some of the games towards the bottom have a pretty low rating that I personally disagree with, but it's only fair that you hear from more than just me. While the reviews are low for some games, this is partly due to how few reviews there are for some games. #19 on the list has a 49% for the Xbox One version of the game due to it only having two reviews, while the PlayStation 4 version has a 90% rating due to it only having one review, despite both versions being functionally the same. This high level of variance usually occurs when a game only has a few reviews.
Price will include a link to the U.S. store page of the game. Price is in U.S. dollars.
1. Inertial Drift
2. Cursed Castilla (Maldita Castilla EX)
3. Valfaris
4. Pumpkin Jack
5. Pato Box
6. Ultra Hat Dimension
7. Momodora: Reverie Under the Moonlight
8. The Count Lucanor
9. Late Shift
10. Unbox: Newbie’s Adventure
11. Spark the Electric Jester 2
12. Remothered: Tormented Fathers
13. Four Sided Fantasy
14. SINNER: Sacrifice for Redemption
15. Tamashii
16. Verlet Swing
17. Warlock’s Tower
18. The Bunker
19. Hayfever
20. Cybarian: The Time-Traveling Warrior
Conclusion
My top 5 on the list in order would be the following: (1.) Hayfever, (2.) Valfaris, (3.) Cursed Castilla: (Maldita Castilla EX), (4.) Momodora: Reverie Under the Moonlight, and (5.) Pumpkin Jack.
Have you played any of these games? What are some other overlooked single player indie games?
See my post below for some upcoming indie games to look out for.
submitted by Underwhere_Overthere to XboxSeriesX [link] [comments]

26 Capital Corp (ADERU) is a new at-NAV SPAC with world-leading online gambling expertise - worth a bet

EDIT - one week after i posted this, Britain's most successful hedge fund manager Michael Platt has taken a 6.5% stake
tl;dr
At-NAV new SPAC with world-leading expertise in online gambling. Worth a bet on potential to be next DKNG on the hype train
   
+++++++
Hi all - have had a lot of great tips from this sub. Hopefully this pays some of you back. I have been watching and researching this since 23 December when it first filed S1, awaiting the units to be listed - they are available today trading as ADERU
Positions - 500 units @ 10.42 to start. Will be monitoring and building position below $15, especially if attention starts to build ahead of units and warrants splitting and shares coming available to Robinhood.
(My other SPAC positions are OPEN, IPO-E-F, PSTH, FUSE, PIPP, ACTC, CCIV and DMYD, 100 to 1000 shares each mostly around NAV and numerous warrants and options around these.)
As ever, this is not investment advice and do your own research
+++++++
   
26 Capital Acquisition Corp or ADER
is a 240m SPAC with usual terms - 10$ units, 1/2 warrants. Seeking a merger in "gaming and gaming technology, branded consumer, lodging and entertainment, and Internet commerce sectors".
I think this is highly worth a play on the online gambling hype if you can get in at near NAV, based entirely on the management which is unbeatable in its knowledge of the gambling industry
   
CEO Jason Ader
has held director level positions at Las Vegas Sands Corp. ($42bn one of biggest casino groups in world), IGT (£3.72bn multinational gambling firm specialised in software and slot machines) and Playtech (£1.4bn multinational gambling software firm)
Before starting his own fund in 2013 he was regularly ranked Wall Street's top analyst on the gambling and leisure sector
His fund, Spring Owl Capital, is a small activist fund focused on gambling and leisure. They are probably most famous for ousting the CEO of Viacom in 2016 and a crusade against Yahoo CEO Marissa Meyer in 2015.
Ader knows the gambling - and online gambling - industry inside out. He drove bWin to a £1.1bn takeover by gambling giant GVC (now Entain) in 2016, and has been driving similar change and demands for improvement at board level at Playtech
The fund mostly manages money for a select group of wealthy families, which could be a positive sign for the SPAC (although I don't know how much skin in the SPAC the fund has, if any)
Here is a video of Ader from November talking about how he's excited about SPACs. He talks about how he has been advising certain States about legalising sports betting and how to maximise value and liquidity by linking up with European companies in the space (Playtech e.g.??).
Ader is extremely bullish on US legalising online casino and more sports betting options, accelerated by need for revenue because of pandemic
   
Rafi Ashkenazi
One of the most highly respected names in the online gambling world, including COO and CEO positions at major online gambling firms such as Playtech and Stars Group (a world leader in online poker and casino). At Stars he led the $4.7bn takeover of Sky Betting to create the world's largest publicly listed online betting firm in 2018. Most recently he led the £10bn merger between Flutter (biggest gambling company in world by revenue, market cap £26bn), and Stars Group (Ader also involved). Also has connections into the booming Israel tech space which is interesting
   
Joseph Kaminkow
Special Advisor to the Chief Product Officer at Aristocrat, a leading gambling software provider and games publisher, previously Vice President of Game Design at Zynga Inc. This guy is a former video game / pinball designer who is credited with revolutionising the slots industry after moving into gambling software from video games in 1999. Regarded as a "legend" and "hall of famer" in this niche. At Zynga he designed so-called 'social casino games' which don't involve real-money gambling but are otherwise basically gambling apps (revenue from microtransactions etc). 130 patents on gambling/gaming design inventions
   
Greg Lyss
This is a very interesting but extremely low profile person. He was Bill Ackman a.k.a SPACman's right hand man at Gotham Capital. Ackman respected him so much that when Ackman set up a personal hedge fund to invest the Ackman family's money, he put Lyss in charge of it. To repeat - Bill Ackman thinks this guy is such a good investor and trustworthy that he put him in charge of investing his family's money. Don't know anything more about him, but I like this association with Ackman, which suggests to me some integrity around management of this SPAC, especially as the gambling world can be very murky.
The other member of the team is the CFO of SpringOwl with 20+ years' hedge fund experience and not notable (although clearly competent)
   
Thesis / potential targets
Based on the above experience and many public comments by Ader over the past year, I would be very surprised if ADER is not looking to merge with an online gambling technology provider / existing online betting website / social casino app / possibly a supporting technology provider
They are activist inventors, and specifically say in the IPO prospectus that they could look for businesses that can benefit from turnaround or are not being run well. I speculate that their deep knowledge of the European / global online gambling industry means they have a target in mind that they think would benefit from their expertise and US liberalisation of gambling legislation.
   
1) Ader believes the listing of UK-listed gambling companies in US is immediately big in terms of market cap because of the premium on online gambling stocks in US. He has pitched DraftKings to takeover Playtech and called on Playtech to spin off non-core business. This makes me wonder if he would spin off some element of Playtech to list in US to cash in on gambling hype.
This might be Finalto.com / TradeTech which is an online financial platform owned by Playtech. Playtech has been trying to sell this for 200 - 240m since August so it fits. This company provides liquidity and trading to brokerages and runs markets.com a trading site. I wouldn't be that excited although apparently the business has been booming during COVID and there could be a decent pop just on fintech hype.
   
2) This could be a 'picks and shovel' type data/B2B betting software play a la DMYD, or something like e.g. Israel based CRM software Optimove which works with some of biggest online gambling cos and has links to Ashkenazi. This would be interesting but probably not a huge pop
   
3) Possibly - given Ader's links to Sands - an online gambling tie-up with one of the big Vegas casinos who are desperate to get into the online betting space (see MGM's attempt to buy Entain for $8bn last week). Interestingly, Sands' owner Sheldon Adelson, previously a major opponent of online betting, has just died. Ader predicted a few months ago that Sands would be moving in this direction.
“There’s no stopping online gaming,” Ader said [before Adelson's death]. “(Las Vegas Sands’) initiatives to stop online gaming, at this stage, are largely historic. There hasn’t been a lot of spending recently to do that, especially post-pandemic.”
“I think the company will see the value created by DraftKings and FanDuel and Penn (National) Gaming and others. They’re not foolish,” Ader added. source
   
4) Ader is very confident that Macau will legalise online gambling in next year or two. Sands is big in Macau, the biggest gambling market in the world. A SaaS-type product positioned to capitalise on Asian gambling would be MASSIVE - at present however, China's attitude to gambling and local regulations mean this is unlikely
   
5) I also wonder if they might try to take legitimate one of the offshore bookmakers with big customer databases and brand recognition but which have been grey-area/illegal under US gaming legislation. For example, Five Dimes recently announced a settlement with the FBI to attempt to transition into newly legalised US markets. This might have the most hype potential
   
Potential upside
This is entirely a play on management experience and the meme factor / hype around online gambling in the US. I think if they pick a good target - which given their experience and connections seems likely - and get the right publicity and attention from retail investors looking for the next DKNG this could easily 3x and maybe 5-6x if on DKNG-type hype levels.
There is currently little spotlight on this and it is a good time to get in at NAV
   
Potential Downside
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Hype decks and popular series of playing cards

Hype decks and popular series of playing cards
Gotta Collect 'Em All: Hype Decks and Popular Playing Card Series
When you're into cardistry, you'll know a thing or two about playing cards. They are, after all, the tools of the trade. And you'll quickly discover that there's a lot of different custom decks out there, many of which are great for card flourishing. A vast amount of cards that have already been produced, and there's steady flow of new cards that are being released on an ongoing basis.
Arguably the most popular playing cards beloved by cardists and collectors alike are what some refer to as "hype decks". These are decks that have effectively become a brand of their own by virtue of their sheer popularity. In the last few years alone there are several "brands" that have generated a huge wave of momentum. Almost every new release is quickly sold out, and previous releases don't take long to fetch high prices in the secondary market, as buyers scramble to "collect 'em all". In this article we'll introduce you to some of the more popular series of this sort, which are beloved by both cardists and by playing card collectors.
FONTAINES
The Fontaine brand is one of the biggest and most recognizable brands in the world of playing cards today, especially in cardistry circles. When you first see a Fontaine deck of cards you might wonder why. After all, what is there to get excited about card backs which have a lower-case "f" put together in a simple and minimalist design, and card faces that are mostly standard?
The reason for the success of this brand is the man behind it, Zach Mueller. Zach began making a name for himself with his creative cardistry videos, some of which went viral on youtube. Inspired by the iconic Jerry's Nugget casino deck which appears later on this list, around 2013 Zach whipped up a simple design of his own, printed the deck, and began using it in his cardistry videos. It wasn't even originally conceived as deck that would be published more widely, nor was including it in his cardistry videos originally intended as a marketing gimmick. But the popularity of his videos did have the result of producing a demand for decks like the one Zach was using. When he tried his hand at crowdfunding one, it became an instant success.
Zach built on this success with further releases of the same design but in different colours, and later expanded his Fontaine brand to include clothing and other merchandise. Today the Fontaine company has a significant number of releases every year, and they are typically so much in demand that each sells out in minutes. While many of the initial decks didn't evidence much variety aside from recolouring the back design, in recent times we have witnessed some more innovation, such as collaborations with other artists, and a UV black-light edition.
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ORBITS
The Orbit decks come from magician Chris "Orbit" Brown, with involvement from designer Daniel Schneider. The Orbit series is extremely popular with card flourishers, and it's not surprising why. The circle design on the card backs makes it ideal for cardistry. The first version of the deck was blue, had a print run of only 2500, and only managed to hit its Kickstarter target on the final day when it was put up for crowdfunding in 2015. In contrast, today collectors can't get enough of them! The fourth edition alone had a print run of ten times that amount, and the first few versions of the deck will now cost a pretty penny on the secondary market - if you can find them.
Common to most of the decks in the series is of course the signature circle look of the card backs. But there's also the regular presence of light-hearted jokers, mini-astronauts, and even tiny orbitting rockets on the card backs, all of which capture something of the galactic and space theme, and add elements of warm humor. There have been minor tweaks to the design to ensure that each deck is not just a simple recolouring of the previous version. The V7 deck is noteworthy for its retro pink and blue colours, and for including a tribute to the failed mission of the space shuttle Challenger in 1986, and has the added bonus of being a very cleverly marked deck.
The face cards of the Orbit decks mostly feature a style borrowed from the classic Arrco decks, which gives them a slightly different feel from your typical Bicycle deck, while ensuring that they still have a very familiar, recognizable, and practical look. Some of the decks feature even members of the Orbit crew as the court card characters. It is certainly a successful formula, and these are versatile playing cards that are both novel and familiar enough to make them suit a variety of purposes, from card flourishing to card magic. As with most other entries on this list, the success of the series has generated an increased demand for the first decks in the series, which are not easy to get hold of.
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JERRY'S NUGGET
The history of the Jerry's Nugget decks is a fascinating one, and it even includes a great detective story. The short version is that these striking red and blue decks were first printed in the early 1970s for Jerry's Nugget Casino in Las Vegas. They ended up in storage instead of being used at the casino, and eventually made their way to the gift shop, where they were sold for a dollar or two each. At this point they were discovered by some big name cardists, who began popularizing them via their videos, and spoke highly of their handling qualities, which were the result of printing methods that couldn't be replicated with modern methods. The demand for them grew, but by this time they were sold out. With a limited supply and increased demand, they slowly became a holy grail for collectors, prices typically reaching $500 per deck on the market.
Around 2019 Lee Asher became involved with a project to reprint the cards, to make them readily available again, and put them in the hands of a new generations of cardists and collectors. A deal was brokered between Expert Playing Card Company and Jerry's Nugget Casino, and with the help of an incredibly successful Kickstarter project that fetched nearly half a million dollars, a new edition of Jerry's Nugget decks hit the market.
The new decks are almost like the original, but consist of a Modern Feel version printed by USPCC and a Vintage Feel version printed by EPCC. The scene was ripe for capitalizing on the popularity of these classic decks, and so the deck was subsequently reprinted in colours like Teal, Coral, Black, Steel Grey, Yellow, Orange, Green, and purple. There are also some limited editions like Pink, and there are even special limited editions with gilding. Many card flourishers love the minimalist look of this series, the famous name and iconic look, and the variety of different colours make them ideal for collectors.
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CHERRY CASINO
The Jerry's Nugget decks aren't the only decks that capitalize on the public interest in old-time casinos. This is also the concept that lies at the heart of the Cherry Casino decks, which is a series of playing cards produced under the Pure Imagination label. Pure Imagination Projects was founded in 2013 by Derek McKee, and the first Cherry Casino deck was produced around 2015 in a bright aqua colour. The idea was to draw on the image of an old time casino, hence the classic cherry artwork familiar from slot machines, an iconic symbol of gambling. Several versions then followed in successive years, as the Cherry Casino decks slowly grew in popularity
One of the drawcards of this series is the bold metallic ink used on the cardbacks for most of these decks, which instantly sets them apart from your average deck. One of my personal favourite colours in this series is the Tahoe Blue, which is inspired by one of the clearest and deepest lakes in the United States, Lake Tahoe. The use of metallic ink on card backs creates a gorgeous and inviting pearlescent blue that is hard to get enough of.
The Cherry Casino decks are also very versatile and practical, and the relatively standard card faces makes them ideal for card magic or for playing card games. Yet the striking card backs also makes them very appealing for cardists and collectors. This creates the ideal combination of something striking and something simple, which is the greatest strength of the Cherry Casino series. The vibrant and eye-catching colours, set them apart from the competition, and give them the magnetic quality that collectors look for, while they remain functional and suitable for a variety of uses. The first decks in the series are especially prized by collectors, since they are long out of print, and entered the market long before anybody realized how successful this series would become over time.
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VIRTUOSO
Virtuoso, commonly called The Virts, is a group of Singaporean cardists, originally founded by Huron Low and Kevin Ho. Other team members joined them over time, and they began releasing cardistry videos on their youtube channel. Around 2012 one of their cardistry videos went viral and was eventually featured on the Discovery Channel, which only increased the growing interest in their work, especially their creative card flourishing videos.
It was also around this time that The Virts came up with the idea of designing a deck of card that was specifically geared towards cardistry. They used a design that was strongly geometric in flavour, and where even the court cards and number cards were optimized for card flourishing, to enhance the visual aesthetic of cards in motion. Today it's quite common for a deck to be optimized for cardistry, and there's a ready market waiting to buy decks like this. But at the time this was a groundbreaking idea, and even somewhat of a financially risky one. But card flourishers welcomed the very first Virtuoso deck with open arms, and the deck proved to be more successful than ever imagined.
Since the release of their first deck, The Virts have continued to release follow-up decks on a somewhat regular basis. Typically each new release is accompanied by a flashy video that showcases the amazing cardistry of The Virts themselves, which is cleverly accentuated by their cardistry-friendly cards. Their signature geometric design is common to all of the decks released so far, and the eye-catching colours and consistently handling qualioty ensure that card flourishers love it. Recent times have seen the rate of their releases slow down, but news in 2020 about their latest deck - which is scheduled to come out in 2021 - generated a new wave of excitement. Loyalty to the Virtuoso brand and decks is evidenced by the fact that many people were ready to pre-order the new deck sight unseen.
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ORGANIC PLAYING CARDS
One of the more fun entries in this list are the food-inspired decks created by Organic Playing Cards (OPC). This brand is originally the brainchild of Cameron Toner and Nathan Lex, who started OPC while they were in college, combining Cameron's love for card magic and Nathan's love for cardistry. The company has since evolved, and others have come on board as they grew. Their original goal was simply to produce a fun deck of banana-themed cards, now known as Peelers V1. Since then they've gone on to produce a cornucopia of fruit-inspired novelty decks.
The concept of what you can expect from an OPC deck is a simple one. Typically it's a deck that features two pieces of fruit on the card backs, some humorous changes to the court cards that incorporate that fruit, an adjusted colour scheme, and a fun take on the tuck box. For example, the Squeezers V1, V2, and V3 decks are orange, lemon, and grape-fruit themed retrospectively, and the tuck boxes are designed to look like juice boxes, complete with an ingredient list. The Snackers decks are themed on strawberries and blackberries, and come in a resealable package typical of a bag of candies, and even include an artificially added scent that smells like the fruit.
The latest additions to this popular series have included an avocado themed deck (Avocardos), and in somewhat of a departure from the usual fruit theme and look, a corn-themed harvest deck (Shuckers). So they are exploring new directions, but they haven't run out of fruit just yet, and I look forward to see what they come up with next.
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WHAT TO BUY AND HOW MUCH TO PAY?
Buying and pricing
In the end, you should buy what you like, not what other people tell you to like. But how much do these decks typically cost? Latest releases typically sell at retail price, and don't cost a fortune. Although in some cases, especially with in-demand brands like Fontaines, you have to be right at your computer when a new deck is released, and be among the first set of buyers who are fortunate enough process a purchase in the few minutes before they are sold out. Otherwise you'll have to rely on resellers, some of which can have inflated prices.
Older decks for virtually all of these series, however, tend to command much higher prices. This is simply a matter of supply and demand: as the number of collectors grows, more and more people want them, while the supply is limited, because the original decks are long out of print and out of stock at retailers. You'll have to rely on the secondary market to try to source these, and expect to dig deeper in your wallet if you want to get first and second edition decks of many of the above series.
Investing and re-selling
When collectors see some of these decks selling for over $100 on the secondary market, it can be tempting to think that it's a good idea to buy a stash of decks in the hope that you'll hit a jackpot with a brick of decsk that will be worth a bundle down the line. The reality is that this is hard to predict. When most of these decks were first released, nobody knew that they would become big hits over time. It's only as a series or brand generates momentum and establishes a loyal following, that the prices of the original editions start to rise.
For example, I have a Peelers V1 deck, and these are now worth up to US$150 today. At the time I picked it up, it was just a novelty deck from an unknown brand, and I used it as an everyday deck for card games and card magic. Who was to know the success that OPC would later become? Meanwhile I've just been using it casually for card games! Much the same is true for the very first Fontaines deck, which costs a fortune now, but at the time was really just an ordinary deck. The playing card market is fickle and future hits are almost impossible to predict. If you want to earn money, rather than gambling on playing cards, you're better off spending your time working for money at your regular day job.
Other popular series
Are there other series besides the ones covered above? For sure. Daniel Schneider's series of Black Roses deck also has its passionate collectors, as do the Golden Nugget decks, the Gemini Casino decks, and the NOC decks. The Planets series by Vanda was also popular for some time, but with the release of all the planets this is obviously now complete. There are also people who collect anything produced by a particular brand, such as Anyone Playing Cards. Perhaps even that new release you're thinking of purchasing will become the start of a successful new series or brand - you can never really tell!
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HAS THE INDUSTRY JUMPED THE SHARK?
More and more, faster and faster
In the first few years of the boom in the playing card market that was created by the arrival of crowdfunding around 2009, new releases were typically produced either as a mass market deck, or as a numbered limited edition. That seems to have changed in the last few years, and the number of permutations for a particular deck seems to be more than ever before. First of all we get recoloured versions of the same deck, multiple times over. Then in addition we get a numbered deck, and a gilded deck... and multiple combinations of all of these. It starts to become impossibles for collectors to get a complete collection.
In addition, in some cases, a very limited edition of a popular series is produced at a high price tag, like the $75 Cherry Casino House Decks, putting it out of the reach of most collectors, except those with very deep pockets. In other cases, companies are releasing decks in different colours so fast (here's looking at you, Jerry's Nuggets), that collectors can hardly keep up. The inevitable question arises whether some of these developments are unhealthy.
How much is too much?
All this understandably makes some collectors begin to feel a little jaded, and wonder if some of these series have jumped the shark. Are some creators starting to take the mickey out of collectors, knowing that they will want to "collect 'em all", even if they have to spend ridiculous amounts to do so? Is this capitalism gone mad, and are producers becoming too motivated by trying to make big bucks?
If this trend continues, it can start to feel like price-gouging and greed, and creators run the risk of sucking the joy out of collecting, and losing their customers. All this means that producers have to be careful in the decisions they make about what they release, and not simply be motivated by making money.
Collect 'em all?
But there's a lesson in this too. It doesn't make sense to mindlessly collect every single thing. But if you do think carefully about what you want to collect, it can be a lot of fun to collect series like the ones covered here. By all means collect 'em! But maybe just not all of them. At least, not all the time.
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Author's note: I first published this article at PlayingCardDecks here.
submitted by EndersGame_Reviewer to cardistry [link] [comments]

The best polo shirts — 14 tested

Polo shirts are possibly the most ubiquitous clothing item of the 21st century, undergoing a long journey from aspirational 1930s sportswear to becoming the default smart-casual option for millions of men. We’ve researched and tested 14 of the best polo shirts and think that the best polo is the Sunspel Riviera with its great fit, unique fabric and strong range of over twenty colours. If you’re looking for an elevated take on the polo then the John Smedley Adrian Polo is incredibly soft and will smarten up your wardrobe. Finally, if you’re on a budget the H&M Cotton Polo Shirt is a good quality take on the classic item at an affordable price point.
The original garment as we know it was based on a design worn by French tennis star René Lacoste aka ​“the Crocodile” in the 1930s as a practical, flexible, comfortable sports shirt. Unfortunately, from the 1980s onwards, creeping ​“casual Friday” dress codes made the polo shirt with badly fitting chinos an American business-standard. Later, it was the uniform of golfers and delivery drivers, security guards, and coffee chain staff not to mention the sometime uniform of the American far-right, in almost a parody of conformity.
What saves the polo shirt from fashion irrelevance is its potential for reinvention. Its been reclaimed by subcultures ranging from punks to skinheads and mods. As the tie disappears and the suit becomes increasingly relaxed, the polo shirt has become a place to experiment with shirting alternatives and continues its long tradition of reinvention, molding itself to the zeitgeist. For our review we tried to cover this range, from semi-activewear to knit-fabric classics to find the best polo shirt overall, looking as always at specialists who’ve produced these styles year after year in an attempt to find an ideal.

Best overall

Sunspel Riviera Polo
With a smart fit, retro-inspired basket weave fabric, and a huge range of tasteful colours, the Riviera is on its way to becoming a contemporary classic.
$105
The Riveria was introduced by Sunspel in 2006 after a design by Linda Hemmings for the James Bond film Casino Royale. The Riviera became something of an instant classic for a brand which up until then had been known largely for its undergarments. The references here (as the name suggests) are much more Talented Mr.Ripley than contemporary sportswear but it doesn’t feel like a period piece either. There has been some clever thought put into taking the best of that golden era and updating it.
The fabric has a looser, wider weave than most piqué polos, and a nice spongy texture with none of the coarseness that some piqué can have. After researching I found that the brand created the fabric with a vintage lace making machine in Sunspel’s HQ in Nottingham, and none of the competition I tried have a similar quality.
The fit is trim but not overly slim. The sleeves fall flatteringly halfway down the bicep, the length is standard and it has the classic split tail. The sleeves didn’t pull up into my armpits and I still had movement through the body. The collar is a fairly small point collar that sits well when buttoned up but also folds down easily into a camp collar shape when undone which allowed it to be worn cleanly both ways. The buttons are a discreet tonal plastic and the placket is a simple 2‑button design. I’m a fan of the pocket design though in a practical sense it’s not good for much and makes the shirt much more of a casual style.
Colours are another area where Sunspel gets it just right. They always have a strong seasonal palette which this year covers 20 options including a deep chocolate brown (seen above) an intense Yves Klein blue and a great brick red. Compared to their competitor’s depressingly basic ranges of pastels and neons, this quiet tastefulness is refreshing and it means that season to season it will be easy to update your wardrobe with some new additions.
Through washing and wearing over a number of weeks, I noticed no noticeable shrinkage or discolouring and the fabric kept its softness (which wasn’t always the case, especially if a garment has been chemically softened). I also kept an eye out for loose threads and buttons but found no faults.
Which brings us to the final question of value. Polo shirts are an interesting category in this sense as they are so tied up to a certain idea of aspirational dressing — and priced accordingly. Our testing found that the general quality and feel of a £10 polo from H&M didn’t massively improve when compared to its £80 Lacoste equivalent. But that’s to ignore the fact that you are paying for what that £80 polo says about you, what it represents in our culture, and the semiotics of that logo — a francophile or a football causal, a preppy or a punk. That said, if you’re like me and the branded polos aren’t your niche but you want something that feels premium, then, for the cost, you will have a beautifully fabricated, European-made polo shirt of notably better quality than its competitors in the same price bracket and that’s enough for us to award it the top spot.

Downsides

The downsides for the Riviera really come down to preference. I could imagine if you want a more classic fitting polo you may find it too slim or if you want one without a pocket that could turn you off. But as for the construction of the shirt itself or its fabric I couldn’t find any faults. Even the plastic buttons which might in other brands seem like a cost-saving measure feels more like a thoughtful design choice. It’s also more sportswear-adjacent than actual sportswear, but that feels like a quibble and true of any of the major polo brands at this point.

Also good

John Smedley Adrian Polo
Made from incredibly soft sea island cotton, this knitted polo is perfect if you want a softer, more formal style of polo.
$298
The Adrian Polo from John Smedley comes a close second to the Sunspel Riviera. The main attraction is the sea island cotton fabric which is incredibly soft with the best hand feel of any polo I reviewed. The placket length and knitted collar means it feels much more like the elegant mid-century polo shirt than something that would be mistaken for a 21st-century corporate uniform, albeit with some nice updates that make it feel more contemporary than other knitted polos.
Smedley is to fine knitwear what Burberry is to trench coats, or John Lobb is to shoes and considered to be the best in the world in the category (it’s where the Queen gets her knitwear). The Adrian genuinely felt like a luxury. Everything from the feel of the fabric to the way it fitted just right with substantial ribbing on the waist and sleeves (near the bottom of the bicep) with just the right amount of tension spoke to the care and attention that had gone into making it. It’s also versatile, working just as well under the lapels of my suit when I got married a few weeks ago as it did in our 35 degree London heatwave when worn with a pair of shorts although, it is a bit too formal to work with tracksuit bottoms. Out of all the styles I reviewed it felt much more like a smart option.
What the Adrian definitely isn’t on the other hand is a piece of grab-and-go sportswear that can be washed and thrown on like a t‑shirt or folded up at the bottom of your bag for destination holiday. I found myself hand-washing the delicate fabric to avoid rips and the collar, though it stands well, needs shaping with an iron after washing. Like a lot of luxury items, it’s delicate and requires a bit more care and attention than most and at £145 it’s not quite affordable enough to be a staple. That’s not saying it’s bad value necessarily, you can see the care and attention that was put into it and it’s UK manufactured but it’s probably not what most people are looking for when it comes to an everyday polo shirt, and those not quite the all-rounder that could hold the top spot. If you’re more likely to wear smart trousers than jeans and prefer a knit jumper to a hoodie then this is the polo for you.

Budget pick

H&M Cotton Polo Shirt
A great price paired with good fabrication and quality, the H&M polo offers the best value for money with their straightforward take on the classic polo shirt.
$12.99
If you’re unconcerned with logos and just want a classic polo shirt as a wardrobe staple you could do a lot worse than the H&M Cotton Polo Shirt. The piqué is soft and drapes well, the fit is classic, and straight (though as is often the case with H&M group, a bit long for me). In a blind test, I’m not sure I could tell the difference easily between this polo and the Lacoste L.12 which it’s clearly based it’s detailing on. And at £9.99 it’s extremely good value. Ethical clothing site Good on You’s review gives the brand an ​“It’s a start” rating for it’s environmental and ethical credentials noting that it’s environmental record is consistently improving while some issues with it’s supply chain labor remain.

What to look for

Range of colours: More than most sportswear, polo shirts are about colour, and we wanted our staple pick to have a good range of quality seasonal colours.
Flexibility: We wanted a Polo that looked good with a range of clothing from the formal to the ultra-casual (a pair of shorts or sweats)
Fabric: Has to work well in the heat, for most people a polo is a summer item and anything too heavy or coarse wasn’t going to cut it for us, we tried a range of synthetics and cottons of different qualities.
Fit: Piqué and knitted cotton are unforgiving fabrics so having a good fit is key to making a polo shirt work.
Collar: Does it stand up well, does it look okay when unbuttoned? is it easy to fold down or does it look sloppy.
Length: Long enough to wear tucked in but not long enough to look sloppy on its own.
Sleeves: We wanted the sleeve length to flatter the bicep but not ride up too high into the armpits, we also wanted easy movement as you’d expect from sportswear.
Easy Care: The best polos, like all good sportswear, should be easy to wash and care for.
Aesthetics: We wanted a polo that was more than a billboard for logo’s or an anonymous boxy t‑shirt alternative, the best would have a strong aesthetic quality.

The competition

The Fred Perry M12 & M3's are the most solidly constructed of all the branded polos I tried, and I was particularly keen on the thick ribbing on the sleeves and collar and the wide, reinforced placket. The collar had a slightly wider spread than most and which I found more flattering. The fit is trimmer than Lacoste and the hem is square so overall it has a neater, less sporty look. It's also nice that it's been continuously made in the UK since its introduction in the 1950s. The M12's aesthetic with its twin tips on the collar and sleeves have deep roots in the mod, Britpop, punk and skinhead subcultures in the UK and it can be a bit overpowering if you're looking for something more casual, but I love the simplicity of the M3's laurel crest and it has the same fit. Our favourite if you're looking for a logo.
We ordered from Lacoste as they're the originators of the style. The Lacoste L.12.12 is their staple and comes in a huge range of colours. It's hard to judge it fairly as it seems to be the most duped of all polo styles—the Ralph Lauren polo is said to be a copy of their pre-60s model after the designer was disappointed with the synthetic blend polos they produced in the 70s. It has a straight fit, flattering sleeve and fairly flat collar. The fabric is softer than most piques and the split tail is nice but there is nothing particularly stand out, though the mother of pearl buttons are a nice touch. In terms of transparency, they were probably the most disappointing of the branded styles as there was absolutely no place of origin for manufacture, not even a "made in" on their label (though I believe they are produced in Peru).
The Lacoste Paris Polo Shirt is their more contemporary update to the classic style and it features a slightly smaller collar, a bit of elastane in the fabric (6%) and a longer, narrower hidden placket and tonal crocodile patch. It's an interesting update, but if you're going for something so subtle I'm not sure why you wouldn't go for something completely unbranded.
The Ralph Lauren Classic Fit Mesh Polo Shirt was an interesting variant. Its piqué was solid and soft feeling, It had a really thick placket and nice mother of pearl buttons, but it was largely indistinguishable from the Lacoste L.12 and its dupe status makes sense. It has a slightly lower stepped hem and a surpassingly slim fit for a "classic" style. It comes in a huge range of colours (some pretty dubious) and is the most expensive of the branded options we tried, coming in at £85. It's also shorter than most of the polos we tried so could be a good option for smaller guys.
Kent Wang is one of menswear's best-kept secrets and we're a big fan of the Kent Want polo shirt. It splits the difference nicely between the more casual sportswear elements and smarter styles like the Adrian with thick quality pique, mother of pearl buttons and a high spread collar designed to look good under a suit jacket or jumper. If you want something with the formality of the Smedley and the easy-care of a classic polo then this is probably your best option and it has some of the most tasteful colours of any brand we reviewed (as well as a wide range of long sleeve options). It should be noted that the fit is quite slim and it's worth sizing up.
The Uniqlo Airism Jersey Polo is sleek and technical without seeming dorky. It kept me from sticking to the sofa when the heat in London got to a high of 35°C (95°F). It would be the ideal choice for a warm-weather tech enthusiast and looked pretty cool and sleek worn with my black running shorts.
The other Uniqlo style I tried was the Uniqlo DRY PIQUE polo, which I was less of a fan of. It was fine but not particularly interesting fit wise and has a slightly coarse plastic-y feel to the fabric.
I tried ASKET's Pique Polo and while it has the brands great fit range (you can choose the length from small to large) was a disappointment overall. The piqué was soft and mercerized but also the most transparent of all the ones we tested which meant nipples showed through. The collar was strangely floppy and unstructured so looked messy when buttoned up but also had trouble sitting flat when opened and the placket looked visually off centre. As usual with the brand, the environmental and social tracing is excellent and I hope they can perfect the style.
Finally, I also gave the H&M COOLMAX Polo a try and while I might appreciate it if I lived in a much warmer country, the texture just suffered in comparison to the pure cotton pique of their standard polo.
This is a new guide from Typical Contents, the “wirecutter for clothes”. It’s by the team behind Epochs, a now defunct menswear blog.
*We’re reviewing categories of clothing in hopes of finding the best item(s) in that category. All items tested in this guide were purchased with our own money. This post does not contain affiliate links.
Check out our previous guides on boxer briefs, plain t-shirts, low top canvas trainers, and summer socks.
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